Little Writing Man
Good Stories, Well Told
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experience.
SENIOR COPYWRITER
@ Material+
May 2021 - Present
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Contributing creative concepting, strategic copywriting, & lead-by-example tenacity toward building out advertising campaigns & marketing collateral that actually solve clients' business problems.
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Prominent brands I've produced work for: ABM Industries, Chicago Symphony Orchestra, Church’s Chicken, NIKE, Reliant Energy, UPS & UPS Healthcare.
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Convinced a $7B B2B facilities services client to buy a campaign concept based on a guy in a hard hat hugging a concrete pillar.
SENIOR COPYWRITER & CONTENT STRATEGIST
@ Superior Essex Communications
Aug. 2019 - March 2021
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Created marketing collateral to support U.S. national sales efforts of global $650M communications cabling manufacturer.
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Wrote video script for the company's 90th anniversary that literally brought the C-suite to tears (the good kind, I swear!).
SENIOR COPYWRITER
@ HD Supply
July 2017 - April 2019
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Crafted corporate communications to support executive & company-wide initiatives for $7.4B industrial & construction distributor owned by The Home Depot.
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Slipped so many sly references to punk-pop song lyrics into CEO's weekly newsletters & monthly videos sent to employees.
FREELANCE COPYWRITER & CONTENT STRATEGIST
@ Little Writing Man
Oct. 2013 - Present
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Prominent brands I've produced work for: ADT, AT&T, Banana Republic, Cadillac, Charter Spectrum, Chevrolet, Cox, Jos. A. Bank Clothiers, Quicken Loans, & Xfinity.
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Yes, I "founded" this "company," but calling myself "CEO" of a one-man-band just kinda felt pompous.
PRO MENTOR
(VOLUNTEER)
@ 100 Roses from Concrete
May 2022 - Present
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Mentoring and empowering young BIPOC talent in the media, advertising, & communications industry to help guide & propel them forward to succeed in their own career paths.
for the SEO.
ACCOLADES, AWARDS
& OTHER AWESOMENESS
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Our team's ABM Industries work—helping them advertise for the first time ever in the company's 100-year history—even got written about by the nice folks over at AdAge: "Why the pandemic transformed a legacy cleaning company’s marketing strategy" (Feb. 2020)
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Submitted for & won 10 industry awards on behalf of Superior Essex Communications, all featuring copywriting and concepting I contributed:
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PR Daily's 2020 Content Marketing Awards – Use of Social Media (Finalist) – #WhatsBehindYourWalls campaign
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IAEE's 2020 Art of the Show Awards - Social Media Campaign (Winner) – #WhatsBehindYourWalls campaign
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The Green Organisation's 2020 International Green Apple Award - Environmental Best Practice - Engineering and Manufacturing (Bronze Winner) – The Sinclair Hotel case study
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PR Daily's 2020 Content Marketing Awards –Website category (Finalist) - Superior Essex Communications website refresh
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PR Daily's 2020 Content Marketing Awards – Video (Finalist) – "Our Legacy of Innovation (Faster Horses)"
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Won internal, company-wide 2020 House of Transformation (HOT) Award from Superior Essex Communications CEO & division president for stellar work on the complete overhaul of our company website
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Won internal 2018 SPIRIT Award from CEO for communications excellence and change management at HD Supply
INDUSTRIES I'VE WRITTEN
FOR & ABOUT
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Facilities management & maintenance services, construction, fashion & sportswear, manufacturing, shipping & distribution, automotive, arts & culture, entertainment, toys & games, food & beverage, energy, healthcare, financial services, education, aviation, software and technology, telecommunications, communications, publishing, literature, travel & leisure
CONTENT & MEDIA
TYPES I CAN CRUSH
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Web copy, blog articles, infographics, case studies, CRM emails, display ads, associate interviews & profiles, social media posts, press releases, travel guides, novel reviews, essays, speeches, scripts, product descriptions, slide decks, white papers, e-books, product guides, organizational announcements, product naming, taglines, creative concepting, 360-degree campaigns, brand tone and voice guidelines, RFPs & pitches