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resume.

  • 15+ years writing & working professionally in marketing & advertising (2+ as an ACD, 6+ as a Senior Copywriter)

  • 35+ B2B & B2C brands on my client roster, working in-house or agency-side

  • Won 10+ industry awards 

  • Conscientious, detail-oriented, organized, strategic, & thorough

  • Son of a commercial fisherman with workhorse, blue-collar grit

  • Have the heart of a poet and the mind of an educator

  • My CD mantra: Influence, Impact, & Inspire

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experience.

ASSOCIATE CREATIVE DIRECTOR, COPY

@ Envisionit

September 2023 - Present

  • Overseeing & guiding the agency’s creative work across 13 different B2B & B2C accounts centered on CPG, fintech, SaaS, travel/tourism, & other industries.

  • Delivering consistent & reliable creative vision & direction, brand strategy & ideation, content strategy, & high-level thought leadership & workflow optimization.

  • Leading varied teams of writers, designers, video editors, production artists,
    influencers, & a bevy of freelancers—as well as collaborating seamlessly with the Account, Media, PM, SEO, & Web Development teams.

  • Prominent brands I've produced work for: FITT Hoses, Great Day Improvements, Hometown America Communities, Madrid Turismo, Marqeta, NCR Voyix, NMI, PSA, Re-Bath, United Vein & Vascular Centers, & Upside.

  • FITT B2C campaign work delivered a 65:1 ROAS & creative assets performed 10x better than benchmark—putting them on the map as a go-to hose brand in the US.

  • NMI “Be Solid” re-brand work earned the B2B fintech a 53% increase in MQLs, 3x closed/won opportunities, & even netted a 2025 Indigo Design Award.

SENIOR COPYWRITER & CONTENT STRATEGIST

@ Material+

May 2021 - August 2023

  • Contributed creative concepting, strategic copywriting, & lead-by-example tenacity toward building out advertising campaigns & marketing collateral \ that actually solve clients' business problems.

  • Prominent brands I've produced work for: ABM Industries, Chicago Symphony Orchestra, Church’s Chicken, NIKE, NGP, Reliant Energy, UPS, & UPS Healthcare.

  • Convinced an $8 billion B2B facilities services company (ABM Industries) to buy a year-long campaign based on a guy in a hard hat hugging a concrete pillar. The result: 16.55M impressions; 61,500 landing page views, & 2,500 lead-gen form fills.

SENIOR COPYWRITER & CONTENT STRATEGIST

@ Superior Essex Communications

August 2019 - March 2021

  • Created marketing collateral to support U.S. national sales efforts of global $814M communications cabling manufacturer. Also crafted every bit of strategic, technical copy for the B2B company's completely revamped website.

  • Our #WhatsBehindYourWalls omni-channel campaign garnered +1,075% LinkedIn impressions YOY, +125% trade show booth attendee interactions YOY, & became a 4x finalist for industry awards in 2020.

  • Wrote and produced an anthem video for the company's 90th anniversary that literally brought the C-suite to tears (the good kind, I swear!).

SENIOR COPYWRITER & CONTENT STRATEGIST

@ HD Supply

July 2017 - April 2019

  • Crafted corporate communications to support executive & company-wide initiatives for $7.4B industrial & construction distributor owned by The Home Depot.

  • Mastered the brand and leadership voice to compose hundreds of blog posts, CEO weekly letters & monthly videos to employees.

FREELANCE CREATIVE DIRECTOR, COPYWRITER, & CONTENT STRATEGIST

@ Little Writing Man

October 2013 - Present

  • Crafting creative, compelling campaigns and content across every industry and vertical imaginable to help clients solve business problems with solid, strategic storytelling.

  • Prominent brands I've produced work for: ADT, AT&T, Banana Republic, Cadillac, Charter Spectrum, Chevrolet, Cox, Jos. A. Bank Clothiers, Quicken Loans, & Xfinity.

MENTOR

(VOLUNTEER)

@ ADPList

June 2023 - Present

  • Mentoring the next generation of creatives so that they can get the jobs they want while still doing the work they love. I've met people from all across the world and offered my free advice on how to polish up their portfolios, helped them think through their go-to-market messaging, and shared some wisdoms on what life's like inside the marketing, advertising, and copywriting industry.

  • Some recognition for my mentoring efforts:​

    • ADPList Super Mentor – June 2023 (Top 1% Mentor Recognition)

    • ADPList Rising Star – June 2023

    • ADPList Super Mentor – July 2023 (Top 1% Content Writing)

PRO MENTOR

(VOLUNTEER)

@ 100 Roses from Concrete

May 2022 - May 2023

  • Mentoring and empowering young BIPOC talent in the media, advertising, & communications industry to help guide & propel them forward to succeed in their own career paths.

for the SEO.

AWARDS, ACCOLADES, 

& OTHER AWESOMENESS

INDUSTRIES I'VE WORKED IN (B2B & B2C)

  • Arts & Culture

  • Automotive

  • Collectibles & Grading

  • Communications & Telecom

  • Construction

  • Education

  • Energy, Fuels, & Sustainability

  • Facilities Management & Maintenance

  • Fashion

  • Finance & Fintech

  • Food & Beverage

  • Healthcare

  • Home Improvement

  • Intelligent Automation

  • Lawn & Garden

  • Manufacturing

  • Private Equity & Investments

  • Real Estate & Housing

  • Retail

  • Shipping, Logistics, & Distribution

  • Sports & Outdoors

  • Technology & SaaS

  • Tools & Equipment

  • Transportation

  • Travel & Tourism 

CREATIVE, CONTENT, & MEDIA

TYPES I CAN CRUSH

  • 360-degree campaigns

  • Creative concepting (& production)

  • Brand voice & tone guidelines

  • Taglines

  • Website & landing page copy

  • Social media posts

  • Display ads

  • OOH (print and digital)

  • Infographics

  • CRM emails

  • Scripts & speeches (audio, video, live performance)

  • Slide decks

  • Case studies

  • White papers

  • E-books

  • Product naming & descriptions

  • Technical guides 

  • Blog articles

  • Press releases

  • Associate interviews & profiles

  • Essays & thought leadership

  • Organizational announcements

  • RFPs & pitches  

  • Travel guides

  • Novel reviews

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Call 

404-590-3928

Email 

littlewritingman@gmail.com

Follow

  • LinkedIn
  • Instagram
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