resume.
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13+ years writing professionally, 6+ as a Senior Copywriter
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Won a bunch of industry awards for my words
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Conscientious, detail-oriented, organized, & thorough
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Son of a commercial fisherman with workhorse, blue-collar grit
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Has the heart of a poet with the mind of an educator
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Mantra: Good Stories, Well Told
experience.
ASSOCIATE CREATIVE DIRECTOR, COPY
@ Envisionit
September 2023 - Present
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Delivering consistent & reliable creative vision & direction, brand ideation & strategy, & high-level thought leadership & workflow optimization while overseeing the agency’s work across 5 different B2B accounts mainly centered on finance & technology industries.
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Prominent brands I've produced work for: Madrid Turismo, Marqeta, NMI, Re-Bath, & United Vein & Vascular Centers.
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$2.68B fintech client’s CMO specifically praised our small-but-mighty agency team’s work on excellently & efficiently producing & promoting their biggest lead-generating report of the year.
SENIOR COPYWRITER & CONTENT STRATEGIST
@ Material+
May 2021 - August 2023
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Contributing creative concepting, strategic copywriting, & lead-by-example tenacity toward building out advertising campaigns & marketing collateral that actually solve clients' business problems.
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Prominent brands I've produced work for: ABM Industries, Chicago Symphony Orchestra, Church’s Chicken, NIKE, Reliant Energy, UPS & UPS Healthcare.
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Convinced an $8B B2B facilities services client to buy a year-long campaign based on a guy in a hard hat hugging a concrete pillar.
SENIOR COPYWRITER & CONTENT STRATEGIST
@ Superior Essex Communications
August 2019 - March 2021
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Created marketing collateral to support U.S. national sales efforts of global $814M communications cabling manufacturer.
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Crafted every bit of strategic, technical copy for the company's completely revamped website.
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Wrote a video script for the company's 90th anniversary that literally brought the C-suite to tears (the good kind, I swear!).
SENIOR COPYWRITER & CONTENT STRATEGIST
@ HD Supply
July 2017 - April 2019
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Crafted corporate communications to support executive & company-wide initiatives for $7.4B industrial & construction distributor owned by The Home Depot.
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Mastered the brand and leadership voice to compose hundreds of blog posts, CEO weekly letters & monthly videos to employees.
FREELANCE COPYWRITER & CONTENT STRATEGIST
@ Little Writing Man
October 2013 - Present
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Crafting creative, compelling campaigns and content across every industry and vertical imaginable to help clients solve business problems with solid, strategic storytelling.
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Prominent brands I've produced work for: ADT, AT&T, Banana Republic, Cadillac, Charter Spectrum, Chevrolet, Cox, Jos. A. Bank Clothiers, Quicken Loans, & Xfinity.
MENTOR
(VOLUNTEER)
@ ADPList
June 2023 - Present
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Mentoring the next generation of creatives so that they can get the jobs they want while still doing the work they love. I've met people from all across the world and offered my free advice on how to polish up their portfolios, helped them think through their go-to-market messaging, and shared some wisdoms on what life's like inside the marketing, advertising, and copywriting industry.
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Some recognition for my mentoring efforts:
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ADPList Super Mentor – June 2023 (Top 1% Mentor Recognition)
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ADPList Rising Star – June 2023
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ADPList Super Mentor – July 2023 (Top 1% Content Writing)
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PRO MENTOR
(VOLUNTEER)
@ 100 Roses from Concrete
May 2022 - May 2023
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Mentoring and empowering young BIPOC talent in the media, advertising, & communications industry to help guide & propel them forward to succeed in their own career paths.
for the SEO.
ACCOLADES, AWARDS
& OTHER AWESOMENESS
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Our team's work on ABM Industries—helping them advertise for the first time ever in the company's 100-year history—won the following awards:
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2023 MarCom Awards – Promotional/Marketing Materials (Platinum Winner) – "EV Answers" Campaign
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2023 MarCom Awards – Integrated Marketing Campaign (Gold Winner) – "ABM Vantage" Campaign
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PR Daily’s 2023 Social Media & Digital Awards – Marketing Campaign Category (Finalist) – "EV Answers" Campaign
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AdAge article: "Why the pandemic transformed a legacy cleaning company’s marketing strategy" (Feb. 2020)
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Submitted for & won 10 industry awards on behalf of Superior Essex Communications, all featuring copywriting and concepting I contributed:
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PR Daily's 2020 Content Marketing Awards – Use of Social Media (Finalist) – #WhatsBehindYourWalls campaign
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IAEE's 2020 Art of the Show Awards - Social Media Campaign (Winner) – #WhatsBehindYourWalls campaign
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The Green Organisation's 2020 International Green Apple Award - Environmental Best Practice - Engineering and Manufacturing (Bronze Winner) – The Sinclair Hotel case study
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PR Daily's 2020 Content Marketing Awards –Website category (Finalist) - Superior Essex Communications website refresh
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PR Daily's 2020 Content Marketing Awards – Video (Finalist) – "Our Legacy of Innovation (Faster Horses)"
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Won internal, company-wide 2020 House of Transformation (HOT) Award from Superior Essex Communications CEO & division president for stellar work on the complete overhaul of our company website
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Won internal 2018 SPIRIT Award from CEO for communications excellence and change management at HD Supply
INDUSTRIES I'VE WRITTEN
FOR & ABOUT
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Arts & Culture, Automotive, Communications, Energy, Facilities Management & Maintenance, Fashion, Finance & Fintech, Food & Beverage, Healthcare, Home Improvement, Manufacturing, Retail, Shipping & Logistics, Technology, Travel & Tourism
CONTENT & MEDIA
TYPES I CAN CRUSH
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Web copy, blog articles, infographics, case studies, CRM emails, display ads, associate interviews & profiles, social media posts, press releases, travel guides, novel reviews, essays, speeches, scripts, product descriptions, slide decks, white papers, e-books, product guides, organizational announcements, product naming, taglines, creative concepting, 360-degree campaigns, brand tone and voice guidelines, RFPs & pitches