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Content Development & Management:
For the Driven Blog & Content Hub

Client: FleetCardsUSA / Fleetcor

Year: 2019

Creative Brief: Create engaging, informative, useful content for fuel fleet card company's customers that's delivered strategically through all-new content hub

Work: Pitched 25+ new blog article topics and edited the copy for them written by Contently freelancers; researched and wrote copy for infographics; amassed, reorganized, sourced imagery for, and structured all 65+ total pieces for release via content calendar (Wordpress back-end); crafted demand generation emails to drive traffic to each blog post as it was released

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