Superior Essex Communications
Client: Superior Essex Communications
Creative Brief: Company's division website hadn't been updated since the 1990s and needed a massive overhaul of the look, feel, content, functionality and usability of the site that was solutions-oriented for the benefit of the customers.
Work: Crafted original copy for 90% of all content on the new site, and edited the remaining 10% of highly technical documentation and product data sheet information; worked alongside the graphic designer to weigh in on the site's user experience and interface (UX/UI); created launch support assets (press release, emails, social media posts, video, etc.)
Video: To honor our manufacturing company's 90-year legacy of communications technology innovation, I wrote the script & storyboard for a video, sourced and directed voiceover talent, & oversaw agency production while providing edits throughout the process—all to coincide with the re-launch of the company website.
Accolades: PR Daily's 2020 Content Marketing Awards –Website category (Finalist); PR Daily's 2020 Content Marketing Awards – Video (Finalist); Superior Essex CEO liked this video so much that he sent it to the marketing teams of other divisions and demanded they create a similar video focused on their specific solutions; won Superior Essex internal, company-wide House of Transformation (H.O.T.) Award from CEO & division president
Video: Our Legacy of Innovation ("Faster Horses")
No matter what happens over the next 90 years,
we’ll be here, making the cable that connects us all.