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Website Refresh:

Superior Essex Communications

Client: Superior Essex Communications

Year: 2020

Creative Brief: Company's division website hadn't been updated since the 1990s and needed a massive overhaul of the look, feel, content, functionality and usability of the site that was solutions-oriented for the benefit of the customers.

Work: Crafted original copy for 90% of all content on the new site, and edited the remaining 10% of highly technical documentation and product data sheet information; worked alongside the graphic designer to weigh in on the site's user experience and interface (UX/UI); created launch support assets (press release, emails, social media posts, video, etc.) 

VideoTo honor our manufacturing company's 90-year legacy of communications technology innovation, I wrote the script & storyboard for a video, sourced and directed voiceover talent, & oversaw agency production while providing edits throughout the process—all to coincide with the re-launch of the company website.

Accolades: PR Daily's 2020 Content Marketing Awards –Website category (Finalist); PR Daily's 2020 Content Marketing Awards – Video (Finalist); Superior Essex CEO liked this video so much that he sent it to the marketing teams of other divisions and demanded they create a similar video focused on their specific solutions; won Superior Essex internal, company-wide House of Transformation (H.O.T.) Award from CEO & division president

Video: Our Legacy of Innovation ("Faster Horses")

No matter what happens over the next 90 years,

we’ll be here, making the cable that connects us all.


For Comparison's Sake, The Old Site from the 1990s

Old SPSX Comms Website.jpg
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