Cold Chain Capabilities
Client: UPS Healthcare
Creative Brief: Create a series of short videos explaining to shipping & logistics customers not only UPS Healthcare's suite of Cold Chain solutions, but that they have decades of proven experience in delivering on time, at the right temperature, & in the right condition.
Work: Interviewed SMEs, scripted all 12 versions (4 videos multiplied by 3 time-lengths for each—90 sec., 30 sec., 15 sec.), provided voiceover scratch track, selected the voiceover talent & directed every recording session, assisted 4 different art directors with crafting the storyboards (using only stock & unsorted client-provided footage) and to maintain a consistent feel across the series, worked alongside the video editor to provide edits throughout every step of the process, & patiently guided clients who’d never overseen video work before through the process (in spite of numerous change-orders from them).
Accolades: After being posted on a rolling basis throughout 2022, these videos have amassed over 4,500 views on YouTube (as of March 2023).