Complete Brand & Website Refresh
Client: NGP Energy Capital
Year: 2022 & 2023
Creative Brief: With the goal of updating its brand look and feel (including new logo and tagline), voice and tone, presentation decks and the entirety of their website, we set out to give NGP a fresh face for its decades of experience, all while positioning it as a leader in in not only natural resources, but also in forward-thinking energy transition.
Work: Sifted through dozens of complex client documents to synthesize and simplify the brand's going-forward messaging, wrote every piece of copy that now lives on their new website—all while gently guiding the client (who hadn't updated their site since the 1980s and doesn't often dabble in the creative/media/advertising/marketing world) in the collaborative process of creating a new brand voice that resonates with everyone, not just energy investment professionals.
Accolades: This quote from the client, which they shared with us on the day of the final handoff, "Thank you so much. We’ve enjoyed working with the team & are very happy with the site. We know how much work this takes, so please accept our appreciation for the great work & send your team our best."