Client: FITT (an Italian-based global leader in innovative hose technology, known for designing durable, lightweight, and high-performance garden hoses engineered for real-world use and abuse)

Year: 2025

Creative Brief: Facing a shifting retail landscape and increased pressure from category competition, FITT wanted to drive in-store sellouts for two flagship garden hoses (FITT Force Pro and FITT Aquamaster) by building brand awareness, sparking consumer interest, and motivating in-store purchases at major retail partners like Walmart and Menards. But, the timing wasn’t ideal, as 2025 brought a heavier slate of competing products on shelves, colder-than-usual spring weather that delayed consumer interest, and broad economic uncertainty that made price-conscious shoppers think twice. And with the pre-season already in full-swing, FITT knew they would need to move quickly and needed a partner who could not only keep up, but lead the way. 

Work: The ENV team crafted a full-funnel, integrated campaign that amplified FITT’s unique value prop of premium, durable, compact garden hoses engineered for real-world performance. With minimal brand equity in the U.S., an extremely broad audience (appeal and buyers are split among men and women, ages 26 to 70+), we leaned into a powerful insight: the first test of a garden hose usually happens in your own backyard. So, we put FITT hoses to the test in every way possible to communicate that hands-on confidence. This meant showcasing the product in action to get as close to a “product-in-hands” experience as possible through our content. Leveraging social proof, user testimonials, and influencer partners, we transformed content creators into compelling brand ambassadors—sparking brand recall and confidence— and activated a scrappy, all-hands-on-deck approach to meet the aggressive launch window. 

Accolades: We delivered results that far exceeded industry norms (10x better media performance than benchmark) and put FITT on the map as a go-to garden hose brand in the US with a 6,500% return on ad spend (ROAS). Our team even developed their own authentic content that not only met the in-market need, but continues to perform with 7–11% CTR on Meta (well above the 1.18% benchmark).